Now Open on Iotla Street

Franklin's
Hearth &
Cup

Fresh-baked bread. Local goods. Coffee that feels like home.

A neighborhood general store and coffee vault right here in the heart of Franklin, North Carolina.

Find Our Store See What We Offer
Crabtree General Store warm interior with wooden shelves and coffee counter
Our Story

More than a store —
it's your neighbor's kitchen table.

Crabtree General Store and Coffee Vault sits on Iotla Street in the heart of Franklin, and we built this place the way we'd build a friendship: slowly, honestly, and with good coffee always on hand.

Whether you're grabbing a loaf of fresh bread on your way home, picking up pantry staples, or settling in with a steaming cup and a book — this is your spot. We source local when we can, bake when we can, and always treat every person who walks through our door like they've been expected.

Fresh Bread Daily Local Groceries Specialty Coffee Friendly Faces
What We Offer

From the oven, the shelf,
and the bean — all for you.

We keep things simple: good food, real ingredients, and coffee roasted with care. Here's what you'll find waiting for you.

Freshly baked artisan bread loaves on a wooden counter

Fresh-Baked Bakery

Artisan breads, pastries, and sweets baked fresh every morning. From crusty sourdough to flaky croissants — everything starts with quality ingredients and patience.

Barista pouring latte art in a ceramic cup at the coffee counter

Coffee Vault

Our coffee vault is the star of the show. Expertly pulled espressos, smooth lattes, rich cold brews, and single-origin pour-overs — all crafted to make your day a little brighter.

Well-stocked general store shelves with local goods and groceries

General Store

Pantry staples, local honey, pantry essentials, and surprises you didn't know you needed. We stock the things Franklin actually uses — with a focus on local and handmade when possible.

Our Community

Rooted in Franklin,
growing together.

We believe a general store is more than a place to shop — it's a place to belong. Here's what drives us every day.

Neighbor-First

You're not a customer number. You're the person we remember from last Tuesday. We show up for each other.

Quality Always

If we wouldn't serve it to our own family, we don't stock it. Period. Every item earns its place on our shelf.

Locally Sourced

We partner with nearby farms and makers whenever we can. Buying local isn't a trend here — it's just how we roll.

Community Hub

Events, gatherings, and good conversations happen here. This is your living room without the laundry.

Visit Us

Come say hello.
We'll have your coffee ready.

Our Address

41 Iotla St
Franklin, NC 28734-2944

Store Hours

Monday – Saturday: 7:00 AM – 7:00 PM
Sunday: 8:00 AM – 5:00 PM

Send Us a Message

Have a question or just want to say hi? Drop us a line.

Is this your business?This is my business